Currently, Ogrines are an integral part of WAKFU, and paying for subscriptions with them has become common practice. However, we've found purchasing subscriptions with real money and doing so with Ogrines to be unequal, and players' loyalty and engagement are no longer being sufficiently rewarded. Therefore the cost of subscription in Ogrines will be changed, but we are making the decision not to change the price of real-money subscriptions. Here’s why…
Ogrines allow you to purchase not only items and services in the game, but also subscriptions. Hundreds of thousands participate in this great system every day.
But this increasingly massive usage has revealed a difference between the subscription price in real money and the price in Ogrines.
To give you an example, 1 week of subscription by SMS could cost as much as twice as much as a week bought in Ogrines!
To reduce this inequality, and with the aim of always rewarding players' loyalty and engagement, the price of Ogrine subscriptions will change November 6th at 2 PM GMT / 9 AM EST / 6 AM PST.
In order to reward player loyalty and engagement, a new discount will be put into action: Continuing Subscription gives a discount of up to 10% on Ogrine resubscriptions (see the table below).
If you resubscribe before the end of your current subscription, you'll be able to take advantage of a discount, whether your initial subscription was bought in euros or Ogrines!
For more information, consult the FAQ:
– I don't really want to read all those explanations; can you sum it up for me?
– Why are subscription costs in Ogrines changing?
– How does the Ogrines subscription offer currently work?
– How does the real money subscription offer work?
– Why is there a problem with the current Ogrine pricing scales?
– How will equality be restored?
– Is there a reward for players who prefer to get their subscriptions with Ogrines?
On the other hand, we're putting in place a new discount for players who resubscribe with Ogrines. Continuing Subscription gives a discount of up to 10% on Ogrine resubscriptions (see the table above). If you resubscribe before the end of your current subscription, you'll be able to take advantage of a discount, whether your initial subscription was bought in euros or Ogrines!
And finally, allow us to remind you once more: the price of subscription with real money is not increasing!
With the implementation of Ogrines in 2009, we adopted an innovative system, not much seen in the landscape of online video games. The system, as advantageous for the players as for Ankama, permitted everyone to subscribe as they liked, based (thanks to the KE in DOFUS) on goods exchanged between players.
For a long time, the system worked well. But little by little, a major weakness with the Ogrines system became apparent: it created inequalities compared with real-money subscription costs.
For Ogrines, as for real-money subscriptions, the idea of price scaling was applied. Therefore: the bigger the purchased pack of Ogrines is, the bigger the discount you will enjoy.
Price scaling was conserved: an Ogrine purchased as part of a pack of 47,000 costs less than half as much as one bought in a pack of 700!
This price scaling works perfectly, because each method has its advantages:
– The shortest subscriptions are, in the end, the most expensive, but offer you greater flexibility. If you can't play for a week or a month because you're on vacation, for example, this subscription plan allows you to avoid subscription-time "losses".
– The subscriptions of several months or a year are continuous subscriptions, but offer a more advantageous price which rewards your loyalty and engagement.
This way, a year's subscription costs less than half as much as a year through weekly subscriptions.
This price scaling works perfectly for real-money subscriptions, but creates inequalities when applied to Ogrine subscriptions.
As a result, once purchased, Ogrines could be used bit by bit, little sum by little sum. The price scaling was no longer linked to the duration of the subscription (as it is for real money). As a day of subscription cost the same amount of Ogrines whether it was purchased by the week or the year, it was much more interesting to buy a big pack of Ogrines and subscribe week to week to have as much flexibility as possible.
The numbers speak for themselves:
– Nearly 50% of subscriptions paid in Ogrines use Ogrines purchased in a pack of 47,000 Ogrines.
– More than 95% of subscriptions paid in Ogrines are weekly subscriptions.
In effect, it was possible to put your year of subscription on pause at any moment and even to stretch it out over two years, all while profiting from a preferential rate! In the grand scheme of things, this has some heavy consequences.
Obviously, this is advantageous for Ogrine users, but it is above all unfair to the players who buy subscriptions with real money and who pay more for the same flexibility.
As an example, 1 week of subscription by SMS costs approximately €3, while in Ogrines bought as part of a pack of 47,000, it drops to €0.89.
Once we had identified the problem, we had to find an optimal solution, without touching the subscription price in real money, which we did not want to impact at all.
Here are the new subscription costs in Ogrines:
While we update the price of subscriptions in Ogrines, we wanted to put into place a new offer making it possible to continue to reward the players whose engagement and loyalty are strong and for whom the Ogrine remains the best way to subscribe.
To do that, we instituted a new discount, the Continuing Subscription, which gives up to 10% off resubscriptions bought with Ogrines (see table above). The longest subscriptions remain the most advantageous.
Example: You're subscribed for 1 month (real money or Ogrines). If you renew your subscription before the end of the term, your new 1-month subscription will cost only 4,900 Ogrines instead of 5,200. And if you choose to go to a one week subscription instead of a month, it will cost you 1,250 Ogrines instead of 1,400.
This discount was conceived especially for the players who prefer to subscribe with Ogrines.